How to add a countdown timer to Unisender

Unisender campaigns can carry a live tikio countdown with a single image URL — no widgets or integrations. Substitutions work inside the URL, so per-recipient evergreen deadlines are covered too.

  1. Design your countdown in tikio

    Create a timer in the tikio editor: pick colors, fonts, labels and the languages you need. What you see in the editor is exactly what lands in the inbox — the timer is delivered as a regular animated image.

  2. Publish and copy the image URL

    Hit Publish and copy the public image URL. The deadline lives in the URL as a parameter, so the same link works for every campaign — change the date, not the link.

    https://tikio.io/e/a1b2.gif?target=2026-08-01T20:00

  3. Insert the timer into your Unisender campaign

    In the Unisender block editor, add an HTML block and paste the snippet below. Substitution variables inside the URL are resolved for each recipient at send time.

    <img src="https://tikio.io/e/a1b2.gif?target=2026-08-01T20:00" alt="Offer ends soon" width="480" style="max-width:100%;" />

Per-recipient evergreen deadlines

Use Unisender’s ${user_id} substitution as the recipient key — each recipient gets a personal countdown starting at their first open.

<img src="https://tikio.io/e/a1b2.gif?duration=86400&uid=${user_id}" alt="Offer ends soon" width="480" style="max-width:100%;" />

FAQ

Can I show the timer in Russian and English from one design?

Yes — bake both locales into the design, then send with lang=ru or lang=en in the URL per list. tikio supports 12 label languages in one published timer.

Can I change the deadline after the campaign is sent?

Not for emails already delivered — the deadline is baked into the URL when you insert it. After sending you can revoke the link or set an expiry to stop the timer. For your next campaign, edit the target= parameter and reuse the same design.

Is any Unisender integration required?

No — the timer is a standard image tag that works in any editor block that accepts HTML.

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