Email guide

How to add a countdown timer to Keap

Keap campaign sequences are evergreen by nature — contacts enter whenever they convert, and each of them reaches a given email on a different day. A fixed date undercuts the offer; a countdown keyed to the contact keeps it honest, and it is one image URL.

Create your free countdown Jump to steps

Design your countdown in tikio

Create a timer in the tikio editor: pick colors, fonts, labels and the languages you need. What you see in the editor is exactly what lands in the inbox — the timer is delivered as a regular animated image.
2
Get the code

Click Get code, choose “In an email”, pick how the countdown works — until a date, a personal timer per subscriber, or repeating on a schedule — and copy the code. The link stores the timer, so you can change the deadline any time, even after sending: emails already sent pick it up within minutes.
URL
```
https://t.tikio.io/e/a1b2.gif
```
3
Insert the timer into your Keap email

In the Keap email builder, add an HTML snippet where the countdown should sit and paste the code below. Keap merge fields are substituted inside the URL for each contact at send time.
HTML
```
<img src="https://t.tikio.io/e/a1b2.gif" alt="Offer ends soon" width="480" style="border:0;max-width:100%;height:auto;" />
```

Per-recipient evergreen deadlines

Use ~Contact.Id~ as the recipient key. It is an internal identifier, so the countdown is personal to the contact without exposing their email address in the image URL.

HTML

<img src="https://t.tikio.io/e/a1b2.gif?uid=~Contact.Id~" alt="Offer ends soon" width="480" style="border:0;max-width:100%;height:auto;" />

FAQ

Questions, answered

Broadcast or campaign sequence?

Broadcasts go out at once, so use a fixed date. Sequences are the evergreen case — use a personal timer keyed on ~Contact.Id~ so each contact’s window starts when they actually see the email.

Can I use a custom date field as the deadline?

Yes, with a link created through the REST API whose deadline comes from the recipient — as long as the merge field resolves to an ISO date with a timezone offset or unix seconds when placed in target=.

Is there anything to install in Keap?

No — it is a plain image tag, so no app, integration or API key is involved.

Your first countdown is minutes away

Free during early access — no credit card required. Design once, paste one snippet, and the timer ticks on every open.

Create your free countdown