How to add a countdown timer to Keap

Keap campaign sequences are evergreen by nature — contacts enter whenever they convert, and each of them reaches a given email on a different day. A fixed date undercuts the offer; a countdown keyed to the contact keeps it honest, and it is one image URL.

  1. Design your countdown in tikio

    Create a timer in the tikio editor: pick colors, fonts, labels and the languages you need. What you see in the editor is exactly what lands in the inbox — the timer is delivered as a regular animated image.

  2. Publish and copy the image URL

    Hit Publish and copy the public image URL. The deadline lives in the URL as a parameter, so the same link works for every campaign — change the date, not the link.

    https://tikio.io/e/a1b2.gif?target=2026-08-01T20:00

  3. Insert the timer into your Keap email

    In the Keap email builder, add an HTML snippet where the countdown should sit and paste the code below. Keap merge fields are substituted inside the URL for each contact at send time.

    <img src="https://tikio.io/e/a1b2.gif?target=2026-08-01T20:00" alt="Offer ends soon" width="480" style="max-width:100%;" />

Per-recipient evergreen deadlines

Use ~Contact.Id~ as the recipient key. It is an internal identifier, so the countdown is personal to the contact without exposing their email address in the image URL.

<img src="https://tikio.io/e/a1b2.gif?duration=86400&uid=~Contact.Id~" alt="Offer ends soon" width="480" style="max-width:100%;" />

FAQ

Broadcast or campaign sequence?

Broadcasts go out at once, so use a fixed target= date. Sequences are the evergreen case — use duration= with ~Contact.Id~ so each contact’s window starts when they actually see the email.

Can I use a custom date field as the deadline?

Yes, as long as the merge field resolves to an ISO date or unix seconds when placed in target=.

Is there anything to install in Keap?

No — it is a plain image tag, so no app, integration or API key is involved.

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