Email guide

How to add a countdown timer to Kit (ConvertKit)

Creators on Kit run launches and evergreen funnels — both are countdown territory. A tikio timer is one image URL: fixed deadlines for launches, per-subscriber evergreen deadlines for sequences, no plugins.

Create your free countdown Jump to steps

Design your countdown in tikio

Create a timer in the tikio editor: pick colors, fonts, labels and the languages you need. What you see in the editor is exactly what lands in the inbox — the timer is delivered as a regular animated image.
2
Get the code

Click Get code, choose “In an email”, pick how the countdown works — until a date, a personal timer per subscriber, or repeating on a schedule — and copy the code. The link stores the timer, so you can change the deadline any time, even after sending: emails already sent pick it up within minutes.
URL
```
https://t.tikio.io/e/a1b2.gif
```
3
Insert the timer into your Kit email

In the Kit email editor, insert an image and set the timer URL as its source — or switch to an HTML snippet and paste the code below. Liquid tags are rendered inside the URL per subscriber.
HTML
```
<img src="https://t.tikio.io/e/a1b2.gif" alt="Offer ends soon" width="480" style="border:0;max-width:100%;height:auto;" />
```

Per-recipient evergreen deadlines

In sequences, use Kit’s {{ subscriber.id }} Liquid tag as the recipient key. Every subscriber gets a personal deadline starting at their first open — the classic evergreen-funnel setup.

HTML

<img src="https://t.tikio.io/e/a1b2.gif?uid={{ subscriber.id }}" alt="Offer ends soon" width="480" style="border:0;max-width:100%;height:auto;" />

Kit (ConvertKit)’s built-in timer vs tikio

Kit has its own countdown block. If one fixed date for everyone is all you need, use it — it is already in your editor. tikio is for the rest: personal deadlines in automations, timers that reset on local time, and deadlines you can still fix after sending.

Feature	Built into Kit (ConvertKit)	tikio
Fixed date for everyone	Yes — in your account’s time zone	Yes
Personal deadline per subscriber	No — one end date	Yes — a personal timer per subscriber, from their first open
Recurring on local time (DST)	Not documented	Daily, weekday or weekly reset at a local time, following daylight saving
Change the deadline after sending	Not documented	Yes — emails already sent pick up a new deadline within minutes
At zero	An expiry message up to 60 characters	Zeros, hide or another image; a smart link sends clicks elsewhere after zero
Same timer on your website	On Kit forms and landing pages	The same link as an iframe on any site
Fonts	Three styles and your colors	Your own uploaded fonts or Google Fonts, free
Other platforms	Kit only	Works in every ESP you send from

Every platform’s built-in block compared: built-in ESP timers vs tikio.

Evergreen countdown timer in Kit

In tikio, click Get code, choose In an email and pick Personal timer. Set how long each subscriber gets — for example 24 hours — choose Kit as your platform: the code comes with the {{ subscriber.id }} Liquid tag in place. Every subscriber then gets their own countdown from their first open, and reopening does not reset it. Paste the code into the Kit email that sits in your automation. This is the classic evergreen-funnel setup for sequences.

HTML

<img src="https://t.tikio.io/e/a1b2.gif?uid={{ subscriber.id }}" alt="Offer ends soon" width="480" style="border:0;max-width:100%;height:auto;" />

FAQ

Questions, answered

Is this the “evergreen deadline funnel” pattern?

Yes — a personal timer keyed on {{ subscriber.id }} gives each subscriber an individual deadline that starts at their first open and doesn’t reset, which is exactly how evergreen funnels create honest urgency.

Does it work in both broadcasts and sequences?

Yes. Broadcasts usually count down to a fixed date; sequences use a personal timer since everyone enters at a different time.

Can I link the timer to my sales page?

Yes — wrap the <img> in a normal <a href> to your offer. Clicking the countdown is one of the highest-intent clicks in the email.

Your first countdown is minutes away

Free during early access — no credit card required. Design once, paste one snippet, and the timer ticks on every open.

Create your free countdown