How to add a countdown timer to Omnisend
Omnisend is built around ecommerce automations — abandoned cart, browse abandonment, win-back — where every contact enters the flow at their own moment. That is exactly where a per-recipient countdown beats a shared deadline, and a tikio timer delivers it as one image URL.
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Design your countdown in tikio
Create a timer in the tikio editor: pick colors, fonts, labels and the languages you need. What you see in the editor is exactly what lands in the inbox — the timer is delivered as a regular animated image.
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Publish and copy the image URL
Hit Publish and copy the public image URL. The deadline lives in the URL as a parameter, so the same link works for every campaign — change the date, not the link.
https://tikio.io/e/a1b2.gif?target=2026-08-01T20:00 -
Insert the timer into your Omnisend email
In the Omnisend content editor, drop in a Custom HTML block and paste the snippet below. Omnisend personalization uses double square brackets, so tags placed inside the URL are resolved per contact at send time.
<img src="https://tikio.io/e/a1b2.gif?target=2026-08-01T20:00" alt="Offer ends soon" width="480" style="max-width:100%;" />
Per-recipient evergreen deadlines
Use [[contact.email]] as the recipient key so every contact gets a personal deadline from their first open. If you keep a contact custom property with an internal ID, prefer that — it keeps email addresses out of image URLs.
<img src="https://tikio.io/e/a1b2.gif?duration=86400&uid=[[contact.email]]" alt="Offer ends soon" width="480" style="max-width:100%;" />FAQ
Does this work in Omnisend automation workflows?
Yes, and that is where it pays off most. With duration= plus a per-contact uid, someone who abandons a cart on Tuesday and someone who abandons on Friday each see their own honest deadline from the same email.
Can I use it in an SMS or push message too?
No — those channels carry text, not images. The countdown is an image, so it belongs in the email step of your workflow.
Can I show different currencies or languages per segment?
Labels, yes: bake the languages into the design once and add lang= per segment. The timer renders digits and labels, not prices.
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