Use cases
Countdown timer use cases
Each campaign below needs a different kind of timer — the type is the answer, not the design. Every page shows which timer to use, the code to paste and the email platforms where it is most common.
- Personal timer
Countdown timer for abandoned cart emails
Add a countdown to abandoned cart emails that gives every shopper their own window — “your cart is saved for 24 hours” — in Klaviyo, Omnisend, Mailchimp and any ESP.
- Personal timer
Countdown timer for welcome and trial offers
Give every new subscriber or trial user their own countdown — “your 15% welcome code expires in 72 hours” — in welcome series and onboarding emails.
- Repeating timer
Countdown timer for shipping cut-offs
A countdown that resets every day at your shipping cut-off — “order in the next 3 hours for same-day dispatch” — on local time, with daylight saving handled.
- Until a date
Countdown timer for webinars and launches
One countdown for your launch or webinar in the invitation emails and on the landing page, in sync — and movable if the date slips, even after the emails are sent.
- Until a date
Black Friday countdown timer
One Black Friday deadline in every email and on your store, in sync — extend the sale after the emails are sent, and switch the timer off when it ends.
- Count-up
“Days since” counter
A count-up timer that shows time since a moment — “12 days since you joined”, “340 days without an incident” — in email and on the web, set up through the API.
Ready to set one up? See guides for your email platform or how each countdown type works.
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