How to add a countdown timer to Drip
Drip runs on Liquid, and a tikio timer is Liquid-friendly by construction: deadline, recipient key and label language are all URL parameters, so anything you can express in Liquid you can push into the countdown without touching the design.
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Design your countdown in tikio
Create a timer in the tikio editor: pick colors, fonts, labels and the languages you need. What you see in the editor is exactly what lands in the inbox — the timer is delivered as a regular animated image.
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Publish and copy the image URL
Hit Publish and copy the public image URL. The deadline lives in the URL as a parameter, so the same link works for every campaign — change the date, not the link.
https://tikio.io/e/a1b2.gif?target=2026-08-01T20:00 -
Insert the timer into your Drip email
In the Drip email editor, switch to the HTML view (or add an HTML block) and paste the snippet below. Liquid inside the URL is rendered per person when the email is sent.
<img src="https://tikio.io/e/a1b2.gif?target=2026-08-01T20:00" alt="Offer ends soon" width="480" style="max-width:100%;" />
Per-recipient evergreen deadlines
Use the Liquid object {{ subscriber.email }} as the recipient key so each person’s countdown starts at their first open. Any custom field holding a stable identifier works too and keeps email addresses out of the URL.
<img src="https://tikio.io/e/a1b2.gif?duration=86400&uid={{ subscriber.email }}" alt="Offer ends soon" width="480" style="max-width:100%;" />FAQ
Can the deadline come from a Drip custom field?
Yes. target= accepts an ISO date or unix seconds, so any Liquid expression resolving to a date works — for example a per-person offer expiry stored on the subscriber.
Does it work across a multi-email workflow?
Yes. Keying on the same uid across every email in the workflow means all of them show one consistent deadline for that person.
What if Liquid fails to render?
Drip leaves the raw text in place, and the timer treats it as an ordinary key — you get a shared countdown instead of a personal one, not a broken image. Send yourself a test to confirm the tag resolves.
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