Email guide

How to add a countdown timer to Drip

Drip runs on Liquid, and a tikio timer is Liquid-friendly by construction: the recipient key and label language are URL parameters you can fill from Liquid, and the deadline lives on the link, where you can change it even after sending.

Create your free countdown Jump to steps

Design your countdown in tikio

Create a timer in the tikio editor: pick colors, fonts, labels and the languages you need. What you see in the editor is exactly what lands in the inbox — the timer is delivered as a regular animated image.
2
Get the code

Click Get code, choose “In an email”, pick how the countdown works — until a date, a personal timer per subscriber, or repeating on a schedule — and copy the code. The link stores the timer, so you can change the deadline any time, even after sending: emails already sent pick it up within minutes.
URL
```
https://t.tikio.io/e/a1b2.gif
```
3
Insert the timer into your Drip email

In the Drip email editor, switch to the HTML view (or add an HTML block) and paste the snippet below. Liquid inside the URL is rendered per person when the email is sent.
HTML
```
<img src="https://t.tikio.io/e/a1b2.gif" alt="Offer ends soon" width="480" style="border:0;max-width:100%;height:auto;" />
```

Per-recipient evergreen deadlines

Use the Liquid object {{ subscriber.email }} as the recipient key so each person’s countdown starts at their first open. Any custom field holding a stable identifier works too and keeps email addresses out of the URL.

HTML

<img src="https://t.tikio.io/e/a1b2.gif?uid={{ subscriber.email }}" alt="Offer ends soon" width="480" style="border:0;max-width:100%;height:auto;" />

FAQ

Questions, answered

Can the deadline come from a Drip custom field?

Yes, through the REST API: create the link with a deadline that comes from the recipient, then put a Liquid expression resolving to an ISO date with a timezone offset or unix seconds into target= — for example a per-person offer expiry stored on the subscriber.

Does it work across a multi-email workflow?

Yes. Keying on the same uid across every email in the workflow means all of them show one consistent deadline for that person.

What if Liquid fails to render?

Drip leaves the raw text in place, and the timer treats it as an ordinary key — you get a shared countdown instead of a personal one, not a broken image. Send yourself a test to confirm the tag resolves.

Your first countdown is minutes away

Free during early access — no credit card required. Design once, paste one snippet, and the timer ticks on every open.

Create your free countdown