How to add a countdown timer to Klaviyo

Countdown timers pair naturally with Klaviyo flows: abandoned-cart deadlines, welcome-series offers, back-in-stock windows. A tikio timer is a live image URL, so it drops into any Klaviyo campaign or flow email without apps or embeds.

  1. Design your countdown in tikio

    Create a timer in the tikio editor: pick colors, fonts, labels and the languages you need. What you see in the editor is exactly what lands in the inbox — the timer is delivered as a regular animated image.

  2. Publish and copy the image URL

    Hit Publish and copy the public image URL. The deadline lives in the URL as a parameter, so the same link works for every campaign — change the date, not the link.

    https://tikio.io/e/a1b2.gif?target=2026-08-01T20:00

  3. Insert the timer into your Klaviyo email

    In the Klaviyo email editor, add a Text or HTML block and paste the snippet below — or use an Image block and supply the timer URL as a dynamic image source. Klaviyo template variables work inside the URL, which is what makes per-recipient deadlines possible.

    <img src="https://tikio.io/e/a1b2.gif?target=2026-08-01T20:00" alt="Offer ends soon" width="480" style="max-width:100%;" />

Per-recipient evergreen deadlines

In flows, give every recipient a personal deadline with Klaviyo’s {{ person.id }} variable as the recipient key. Combined with duration, each person’s countdown starts at their first open — ideal for “your cart expires in 24 hours” flows.

<img src="https://tikio.io/e/a1b2.gif?duration=86400&uid={{ person.id }}" alt="Offer ends soon" width="480" style="max-width:100%;" />

FAQ

Does this work in both campaigns and flows?

Yes. Fixed deadlines (target=) suit campaigns; per-recipient evergreen (duration= + uid={{ person.id }}) shines in flows where every recipient enters at a different time.

Can the deadline come from a Klaviyo event or profile property?

Yes — target= accepts an ISO date or unix seconds, so you can inject any Klaviyo variable that resolves to a date, e.g. a sale end stored on the profile.

What happens when the countdown reaches zero?

The timer shows zeros. You can also point the same link at your next deadline by editing the target parameter — no re-publishing needed.

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