How tikio works

Three pieces: a template you design, a link that turns it into code for one campaign, and the settings you can still change after the email is sent.

1. Template — how the timer looks

The template is the design: colors, fonts, labels and languages. Edits are saved as you go, but they reach your timers only when you click Apply changes. That way you can work on a design without touching emails that are already out.

Applying changes updates every timer made from the template — including the ones in emails you have already sent.

2. Link — one timer for one campaign

Click Get code in the template. A few questions later you have code to paste: an animated image for email, or a live counter for a website. Each campaign gets its own link, so you can see its views and switch it off separately.

When the countdown ends is written into the code itself (as URL parameters). Once an email is sent, its deadline cannot change — send a new email with new code instead.

3. What you can change after sending

• The design — edit the template and apply the changes.
• What the timer shows at zero, and where clicks go — in the link's settings (details).
• Whether the link works at all — pause it and the timer disappears everywhere.

For developers

• Countdown types — all five and how they differ.
• URL parameters — build timer URLs yourself.
• Merge tags and signed uid — per-subscriber timers.
• After zero and smart links — link settings.

Setup guides for each platform: email platforms and website builders.