Comparison
tikio vs Alterable
Alterable is a real-time dynamic email content platform: countdown timers sit next to dynamic images, product blocks, maps, surveys and scratch cards, all rendered at open. tikio does only countdowns, for email and the web. If you want a whole kit of live content, Alterable is built for it; if you want the timer done thoroughly, read on.
| Feature | tikio | Alterable |
|---|---|---|
| Scope | Countdown timers for emails and websites, done deeply | Dynamic email content: timers, images, products, maps, surveys, scratch cards |
| Price today | Free during early access (no credit card) | Free plan with 10K impressions a month; Pro $49/mo for 500K |
| Evergreen (per-recipient) timers | Yes — a personal timer per subscriber, keyed on your ESP’s merge tag — on the free plan | Yes — from the Pro plan ($49/mo) |
| Custom font upload | Upload your own fonts or use Google Fonts, at no extra cost | Not listed on its site |
| Recurring (local time, DST) | Daily, weekday or weekly reset at a local time, following daylight saving | Not listed on its site |
| Count-up | Yes, set up through the REST API | Not listed on its site |
| Edit after sending | Yes — change the deadline any time; emails already sent pick it up within minutes | Not listed on its site |
| At-zero action and smart link | Show zeros, hide the timer or swap in an image; a smart link sends clicks elsewhere after zero — also in sent emails | Not listed on its site |
| Same timer on your website | The same link embeds on your site as an iframe, in sync with the email | Email-focused |
| REST API / MCP | REST API and an MCP server for AI assistants | REST API, MCP server and Zapier (beta) from the Pro plan |
| Apple Mail mode (show / hide / image) | Per link: show the timer, hide it or show your own image to Apple Mail readers — changeable after sending | Apple Mail privacy prefetches count as impressions |
The honest verdict
Choose Alterable if countdowns are one ingredient in a broader plan for live email content — surveys, product blocks, gamification. Choose tikio if the countdown is the point: every timer type including personal evergreen on the free plan, recurring timers on local time, your own fonts, the same timer on your website, and deadlines you can change after sending.
Weighing more options? See the best Alterable alternatives or our setup guides for every ESP.
Last updated: 2026-09-30. Competitor details come from public pricing and feature pages — spotted something outdated? Tell us.
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